AWARD-WINNING COMMUNICATIONS

Pivot’s programs address all aspects of communicating with diverse stakeholder groups, so your brand message tells your story with impact: 

• Brand development and rebranding initiatives
• Key message development and testing
• Thought leadership
• Mission/vision refinement
• Media relations and training
• Employee communications/culture surveys

Clients trust their communications programs to Pivot. Results include industry recognition by the leading associations, including multiple PRSA Silver Anvils, Thoth Awards, and MarCom Creative Awards for excellence in these categories:

• ✔ Integrated communications
• ✔ Marketing business-to-business
• ✔ Rebranding research & evaluation
• ✔ Internal & external communications

Transform your communications. Here’s how.

Situation
Driven by escalating health care costs, Fortune 1000 employers were searching for new approaches to build healthier workforces. A major workforce health company based in Washington, DC, hired Pivot to design and launch an integrated marketing and public relations program with a two-fold focus: (1) successfully educate the market about how proactive employee health addresses the problem of soaring healthcare costs; (2) elevate the organization’s leaders to the level of thought leadership in the industry; (3) position the brand as the trusted source for employee health within its target markets.

Solution
Pivot expanded the client’s profile in the industry through a comprehensive thought leadership, public relations, and integrated marketing program to bring visibility to the issues, demonstrate how the client’s solutions can help, and educate the market on how to reduce health care costs through onsite employee health programs.

Results
Research data from focus groups, online surveys, customer interviews, and industry analyst feedback showed goals for market awareness, credibility, and visibility exceeded targets. The multi-year program was recognized as a model for integrated marketing communications excellence.