Radio is a unique medium. Unlike television, radio is completely dependent upon your voice to communicate effectively and establish credibility.
Estimates are nearly 95 percent of an executive’s day is spent on communications-related activities. While the majority of that communicating happens within the organization, there are times when subject experts are asked to speak publicly with the press.
In this post, we review six keys to successful radio interviews:
- Paint a picture with your words. Radio can engage the imagination and drive home a point to the listeners if you use descriptive language or a good story to get your point across.
- Do not speak in monotones. Use normal intonation and inflection. Do not raise your voice to make a point; change your intensity.
- Take your notes into the studio with you. You should know the material well enough not to have to refer to them regularly, but notes can help with facts, figures and key message points.
- Go on a first-name basis with the host (if that is appropriate). The more personal the experience is for you and the host, the more personal it will be for the audience.
- If it is a call-in program, some participants will be more interested in getting their point across than asking a question. Do not be defensive about their statements. Respond to a point they make and move on.
- Act as if the microphone is on at all times, even during commercial breaks. Keep your interview attitude until you leave the studio.
Don’t forget to follow the same pre-show advice as in television interviews and practice your skills with a trusted coach to bring out your best in each interview opportunity.